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        <title>Create &amp; Think</title>
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        <description>Product and design thinking, case studies, and essays by Alex Fromm</description>
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            <title><![CDATA[A Product Is a Living Set of Decisions]]></title>
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            <pubDate>Tue, 11 Aug 2026 19:00:00 GMT</pubDate>
            <description><![CDATA[Building Mise taught me that a product is not just the best path through a flow; it is every decision that has to hold together when the app is real.]]></description>
            <content:encoded><![CDATA[Building Mise taught me that a product is not just the best path through a flow; it is every decision that has to hold together when the app is real.]]></content:encoded>
            <author>hello@createandthink.com (Alex Fromm)</author>
            <category>Mise</category>
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            <category>Design</category>
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            <title><![CDATA[Good Enough to Cook From]]></title>
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            <pubDate>Fri, 07 Aug 2026 19:00:00 GMT</pubDate>
            <description><![CDATA[Building Mise taught me that a recipe is only good enough when someone can trust it all the way from planning to dinner.]]></description>
            <content:encoded><![CDATA[Building Mise taught me that a recipe is only good enough when someone can trust it all the way from planning to dinner.]]></content:encoded>
            <author>hello@createandthink.com (Alex Fromm)</author>
            <category>Mise</category>
            <category>Product</category>
            <category>Cooking</category>
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            <title><![CDATA[Enterprise Design Is Translation]]></title>
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            <pubDate>Tue, 28 Jul 2026 19:00:00 GMT</pubDate>
            <description><![CDATA[Complex enterprise systems may be unavoidable, but confusing customer experiences are not.]]></description>
            <content:encoded><![CDATA[Complex enterprise systems may be unavoidable, but confusing customer experiences are not.]]></content:encoded>
            <author>hello@createandthink.com (Alex Fromm)</author>
            <category>Design</category>
            <category>Enterprise</category>
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            <title><![CDATA[Use AI to Get Closer to the Work]]></title>
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            <pubDate>Thu, 23 Jul 2026 19:00:00 GMT</pubDate>
            <description><![CDATA[The AI workflows that help me most are the quiet ones that clear logistics so I can spend more time thinking.]]></description>
            <content:encoded><![CDATA[The AI workflows that help me most are the quiet ones that clear logistics so I can spend more time thinking.]]></content:encoded>
            <author>hello@createandthink.com (Alex Fromm)</author>
            <category>AI</category>
            <category>Product</category>
            <category>Leadership</category>
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            <title><![CDATA[The Swipe Was Where I Started]]></title>
            <link>https://createandthink.com/writing/the-swipe-was-where-i-started</link>
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            <pubDate>Wed, 22 Jul 2026 19:00:00 GMT</pubDate>
            <description><![CDATA[Mise started with a swipe, but the product became real when every step had to carry the same care.]]></description>
            <content:encoded><![CDATA[Mise started with a swipe, but the product became real when every step had to carry the same care.]]></content:encoded>
            <author>hello@createandthink.com (Alex Fromm)</author>
            <category>Mise</category>
            <category>Product</category>
            <category>Design</category>
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            <title><![CDATA[Using AI to Learn AI]]></title>
            <link>https://createandthink.com/writing/using-ai-to-learn-ai</link>
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            <pubDate>Tue, 21 Jul 2026 19:00:00 GMT</pubDate>
            <description><![CDATA[The fastest way to understand AI was to use it on real product work with real consequences.]]></description>
            <content:encoded><![CDATA[The fastest way to understand AI was to use it on real product work with real consequences.]]></content:encoded>
            <author>hello@createandthink.com (Alex Fromm)</author>
            <category>AI</category>
            <category>Design</category>
            <category>Leadership</category>
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            <title><![CDATA[AI Shortened the Distance Between Designing and Building]]></title>
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            <pubDate>Wed, 15 Jul 2026 19:00:00 GMT</pubDate>
            <description><![CDATA[AI made the gap between idea and prototype smaller, but the taste and judgment still had to come from a person.]]></description>
            <content:encoded><![CDATA[AI made the gap between idea and prototype smaller, but the taste and judgment still had to come from a person.]]></content:encoded>
            <author>hello@createandthink.com (Alex Fromm)</author>
            <category>AI</category>
            <category>Mise</category>
            <category>Product</category>
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            <title><![CDATA[Computers Finally Speak Human]]></title>
            <link>https://createandthink.com/writing/computers-finally-speak-human</link>
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            <pubDate>Fri, 30 Jan 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[AI as the intelligence layer between what you mean and what machines do]]></description>
            <content:encoded><![CDATA[AI as the intelligence layer between what you mean and what machines do]]></content:encoded>
            <author>hello@createandthink.com (Alex Fromm)</author>
            <category>Technology</category>
            <category>Product</category>
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            <title><![CDATA[What Design Means to Me, 2026]]></title>
            <link>https://createandthink.com/writing/what-design-means-to-me-2026</link>
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            <pubDate>Wed, 14 Jan 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[13 years of building products. AI finally got me to write about it. A deep dive into my design philosophy, approach to product design, and leadership principles.]]></description>
            <content:encoded><![CDATA[13 years of building products. AI finally got me to write about it. A deep dive into my design philosophy, approach to product design, and leadership principles.]]></content:encoded>
            <author>hello@createandthink.com (Alex Fromm)</author>
            <category>Design</category>
            <category>Leadership</category>
            <category>Product</category>
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            <title><![CDATA[Windows App: Scaling Through Design Vision]]></title>
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            <pubDate>Fri, 01 Sep 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[Led design vision to consolidate 16 legacy client apps into one unified cross-platform experience. Released Windows App in 6 months across Windows, Mac, iOS, Android, and Web—reaching 100M+ devices.]]></description>
            <content:encoded><![CDATA[Led design vision to consolidate 16 legacy client apps into one unified cross-platform experience. Released Windows App in 6 months across Windows, Mac, iOS, Android, and Web—reaching 100M+ devices.]]></content:encoded>
            <author>hello@createandthink.com (Alex Fromm)</author>
            <category>Leadership</category>
            <category>Design Systems</category>
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            <category>Cross-Platform</category>
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            <title><![CDATA[Windows 365: Building Design from Zero to One]]></title>
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            <pubDate>Mon, 02 Aug 2021 00:00:00 GMT</pubDate>
            <description><![CDATA[Joined a team with no mission, no process, and low design quality. Built the culture, established the system, and shipped a product that hit its subscription limit in 48 hours. 64% ARR growth in year one.]]></description>
            <content:encoded><![CDATA[Joined a team with no mission, no process, and low design quality. Built the culture, established the system, and shipped a product that hit its subscription limit in 48 hours. 64% ARR growth in year one.]]></content:encoded>
            <author>hello@createandthink.com (Alex Fromm)</author>
            <category>Leadership</category>
            <category>Design Systems</category>
            <category>Product</category>
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            <title><![CDATA[Separating Security & Compliance: From 8 Portals to 2 Focused Experiences]]></title>
            <link>https://createandthink.com/projects/security-compliance</link>
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            <pubDate>Fri, 17 May 2019 00:00:00 GMT</pubDate>
            <description><![CDATA[Led a design team through user research and business collaboration to develop the vision for separating Microsoft's Security and Compliance products into two distinct experiences—reducing complexity for customers while enabling both domains to innovate faster.]]></description>
            <content:encoded><![CDATA[Led a design team through user research and business collaboration to develop the vision for separating Microsoft's Security and Compliance products into two distinct experiences—reducing complexity for customers while enabling both domains to innovate faster.]]></content:encoded>
            <author>hello@createandthink.com (Alex Fromm)</author>
            <category>Leadership</category>
            <category>Research</category>
            <category>Product</category>
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